Marketing and Branding Overview

Marketing and Branding Overview

Here is a review on Marketing and Branding guidelines from the office of institutional advancement.  Check out some of the resources available below. These resources can also be found in the RSO Officer's Page on MyPNWLife in the Forums. 

Institutional Advancement (Alumni Office, Social Media, and Fundraising).mp4

Marketing and Branding Video

PNW IA Presentation for RSOs - 2025 .pptx

Link to Licensed Vendors

Office of Student Life Letterhead

Marketing Important Links to Remember
Looking for an update on PNW’s (pnw.edu) website? Please fill out the form below, and the web team will contact you if we have any questions.
Web Edit Request

Submit an event to be posted on the Website (After Event approval is given on MyPNWLife)
Submit an Event

General Marketing and Communications Page

Branding Logos, Colors and Fonts
Logos, Colors and Fonts

Recognized student organizations are officially sanctioned by Purdue University Northwest. By virtue of their relationship with the university, recognized organizations are given access to use official university logos.
Brand Guidelines for RSOs

Accessibility Requirements for Digital Content

All digital content producers must adhere to the accessibility requirements as outlined by Purdue’s Electronic Information Communication and Technology Accessibility Standard. The RSO-specific responsibilities are outlined within this standard under the "Colleges, Schools, Departments, Programs, and Units" Section.

It is the responsibility of all digital content producers to ensure the digital content they produce meets WCAG 2.0 AA accessibility standards as outlined in the S-5 policy. Additional information including tools, training, and services can be found on the Accessible PNW website.

Social Media Policy for PNW
Social Media Policy

All University-Sponsored Social Media Outlets must contain one of the following disclaimers.

(If character space allows, sites are to use the full version disclaimer; a short version is provided for sites that have limited character space.)

• Full Version: Opinions expressed on this site do not necessarily represent the official views of Purdue University Northwest. This site may contain links to websites and services outside the Purdue University Northwest domain. Purdue University Northwest does not endorse, takes no responsibility for and exercises no control over the views or content contained on these independent sites, nor does it vouch for the accuracy or accessibility of the information contained on them. Purdue University Northwest cannot authorize the use of copyrighted materials contained in linked websites. Users must request such authorization from the sponsor of the independent site.
• Short Version: Opinions expressed on this site may not represent the official views of Purdue University Northwest.

Please let us know if you have any questions!

Email studentlife@pnw.edu

Visit some of the Links below!

The Student Life Linktree

Schedule a Student Life Appointment

Click here for Important RSO Information!